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Rick Alexander
President / CEO / COB
Importer · Merchandiser · Strategist · est. 1985

Rick has been an entrepreneur operating in the Import and wholesale distribution industry since 1985.

Starting in his garage and operating out of the back of his car, Rick built a middle market company operating nationwide dealing with retailers and other wholesalers.

Rick Alexander, President / CEO / Chairman of the Board (COB)
Trusted over the years by
Services

What Rick does.

Rick helps companies turn opportunities into market-ready products and programs—combining business strategy, international sourcing, merchandising, and product development.

  • Container ship, freight truck, and cargo plane at a port at dusk under a global route map.
    01

    International Sourcing

    Vetted manufacturing partners
    Negotiation · Freight · Landed cost

  • Analyst reviewing performance charts on a laptop and printed reports in a boardroom.
    02

    Business Consulting

    Supply chain strategy · Governance
    Forecasting · Regulatory compliance

  • Retail gondola merchandised with color-blocked product lines across six shelves.
    03

    Merchandising

    Planogramming · Program design
    Display design · Retail placement

  • Design studio table with packaging prototypes, material swatches, and dieline sketches.
    04

    Product Development

    Trend-spotting · Branding · Packaging
    Print · Omnichannel marketing

Capability · LED Displays

LED, from the billboard to the shelf edge.

Rick delivers commercial-grade LED displays and lighting through U.S.-based P³ LED Solutions—including video walls, outdoor displays, digital signage, and retail display systems—and oversees every stage from design and installation through ongoing support. Open a tile to learn more.

Contact

Tell Rick about your project.

Every inquiry is read personally. Expect a reply within two business days. All fields marked with * are required.

Services of interest